Marketing News

AS Beauty Achieves Leaping Bunny Certification Across All Brands

Bliss and Laura Geller have earned the cruelty-free standard.

AS Beauty’s slate of brands have leapt into Leaping Bunny territory.

Focused on Gen X and elder Millennial consumers, both Bliss and Laura Geller emphasize creating ethical and high-quality solutions, which have earned the cruelty-free standard.

Bliss, known for its skincare, and Laura Geller, a leader in mature makeup, offer products which are manufactured without animal testing. Official say the certification reflects AS Beauty’s dedication to ethical beauty practices.

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